La fin du monde as we know it

Yes, now that I've been living in France for a while it's easy to get blasé about all the famous French quirks... you know, frog legs, snails, the 2-hour lunch, women allegedly not getting fat. I'm hip to it. But every now and then, something will still make me laugh.

Like this magazine cover ad. They want to talk about gasoline at 5€ per liter (that's per LITER, my American friends, so it works out to like $14.3948 per fluid inch). But essentially (as it were), the "price of gas/petrol" measure of economic scariness needs translation into the traditional French measure of economic scariness: the price of a baguette.



France would still function at 5€ per liter gasoline, but 3€ baguettes? Rioting in the streets, easy.